London
The UK government is preparing to introduce tougher rules on artificial intelligence chatbots as part of a new push to strengthen online protections for children, with Prime Minister Keir Starmer expected to outline stricter safeguards amid growing concerns about digital safety.
Officials say the planned measures come as generative AI tools become increasingly popular among young users across messaging platforms, apps, and websites, raising fears about exposure to harmful content, misinformation, and privacy risks. Ministers believe current regulations have not fully kept pace with the rapid evolution of conversational AI, prompting calls for more robust oversight.
Government sources indicate the proposals could require technology companies to carry out formal safety risk assessments before launching AI products, alongside stronger age-verification systems designed to prevent underage access to potentially unsafe features. Companies may also face stricter content moderation obligations and clearer reporting requirements if harmful incidents occur, with financial penalties for those that fail to meet the standards.
The initiative is expected to build on existing online safety laws by specifically addressing the unique challenges posed by AI systems that generate responses in real time. Officials say the goal is to ensure safety is embedded into the design of new technologies rather than addressed only after problems arise.
Child-protection organizations have welcomed the move, arguing that conversational AI can be particularly persuasive and that younger users may share personal information without fully understanding the risks. Campaigners say enforceable rules will help ensure companies place user wellbeing at the center of product development.
Technology firms are watching the plans closely, with some industry groups supporting clearer guidance while warning that overly strict regulation could slow innovation. Analysts note that policymakers face a delicate balance between protecting users and maintaining the UK’s position as a leading hub for AI development.
The proposals are also part of a broader strategy to position Britain as a global leader in responsible artificial intelligence, with ministers emphasizing the importance of building public trust as the technology becomes more integrated into everyday life.
While details of the legislation are still being finalized, the government is expected to consult regulators, industry leaders, and safety experts before introducing formal measures. The announcement reflects a wider international debate over how best to regulate powerful new AI tools while ensuring they are used safely, particularly by younger audiences.
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